If the Dean of the MBA program was a Process Management Teacher, Insead would be run so well…

There would be no queue at the canteen which would now serve only one dish per day as a focused factory.

Seriously - everything would be thought as the management of the customer and everything could be aligned properly - as everything would be linked. And the customer isn't necessarily what you think...an MBA applicant is Work In Progress (granted, a LOT OF work in progress). The customer are the recipient of this INVENTORY: they are the RECRUITING Companies. Marketing then targets the customer, operations can target the MBAs to better their experience, increase their value at a reasonable and meaningul cost. CMS and Marketing can work together and Admissions, Course Teaching would become only a process. Scholarships will support but the value proposition for donors would be a lot clearer. You do an INSEAD MBA because someone will BUY THE PRODUCT, not because there is a lot of different products on the shelf. Faculty would be the people who can work on the products, the engineers and the Research that makes it better and better each time!

Flows through the program would be highly optimized:
First day: you get your locker, your laptop, your course material for the year and your ID card to pay for the restaurant
Any other day: you come in through the door, get tied up at a chair and various professors march in front of you to carve in your head the key learning points of the day
Last day: you walk up the stairs to the stage from the left hand side steps, get your diploma, smile for the picture, shake the Dean’s hand and walk down from the stage on the right hand side.

Holidays would be banned as a delay in this flow and a disruption in the learning environment. With the time saved, additional courses could be offered at a cost of 2000 euros per course.

There would be no Pascale or no receptionist but a 0800 number manned by a call center in Dublin that MBA participants could call if they have a problem. There would be no IT support on site. Any problem could be resolved by calling the World IT Center for Insead, located in Bangalore.

CMS would work perfectly, all companies would have to go through Insead’s Interviews infrastructure which would log your interview time, automatically sends you all press material and biography of your interviewer the minute they get your CV.

There would be no one at the bar to serve you beer or coffee. Everyone would swap their card, press up a couple of button to receive the drink of their choice. Even entry to the bathroom would be tightly monitor with this card and additional capacity could be brought online after Happy Hours as the new yield management program would pick up a raise in utilization rates immediately.

Exams would be delivered through a satellite system simultaneously in SG and FTB – all students would be isolated by means of headphones systems which would cut off all noises from the outside world, they would be prevented from asking questions with a gag and handcuffed to their papers for the duration of the exam.

There would be no mistake around exam rooms, past questions being asked again, etc…

Electives bidding would not be required anymore and there would be a perfect management of supply and demand. Everyone would get what they want when they want it but the choice of electives would be reduced by 50% in order to get rid of marginalized subjects.

There would be no direct line between participants and professors as you would go through the main filtering switchboard

- if you are an MBA participant press 1
- if you are an applicant press 2
- if you are an alumn press 3
- if you are an executive education participant, press 4

Priority levels were inversely proportional

The degree of professionalism reached at Insead would match that of GE, but the degree of perceived friendliness would match that of the US Army.