Friday, March 12, 2004

In our Strategies for Asia Pacific class, we had to write a case-study about a managerial issue. Our little two-person team picked this little Private Equity firm in Shanghai who made an investment in the US. We tried to write our case to make it read like a Harvard Business School case study. Take a peek at the first part of the introduction and tell me whether it is realistic enough or not.

"T. W., 43, looked out his corner office window to reflect on the Shanghai skyline. So many new buildings had sprung up over the last twenty years. Most important to T., of course, was his own new company headquarters. His eyes scanned the office complex surrounding him – an ultra-modern facility surrounded by landscaped pools and gardens, a glittering expression of his future dreams for his company, . This company, founded in 1986 by T and his younger brother, , had been a remarkable success story for the family. Beginning with RMB X in initial capital developing films on behalf of university friends, the group had grown steadily over the past 18 years.
[contd.]"

We used quotes from interviews and articles to make the "meetings" more real - we tried some suspense portions with a case (A) -will he or will he not invest?- and a follow up case (B) - what happened and why. It was actually a lot more fun to write the analysis that way!

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