Of The Importance of Trust
It is customary to hear people say that ethics do not pay – or at least, not always.
Turn to Latin America, a region plagued with recursive financial crisis, high level of corruption, obscure rule of law, questionable safety and business-politics interplays. Low trust levels dissuade foreign investors and customers, push capital to Guiness Book records and contribute to maintaining this spiral of crisis flight
In contrast, observe Japan, where honor plays a large role and strongly backs a trustful society – a country where some senior executives do not see the need the sign a contract to materialize their obligations toward a firm. High trust levels contribute to the inception of a solid economy.

Be dependable.