Creativity in Marketing.
Professor had shown a Volvo commercial depicting the safety attribute of these cars. The spot featured a few children seating around a table drawing.
First boy says: “my father loves me so much that he bought be a baseball cap”
Second boy argues over with an even longer list of things that his father bought and son on until we reach a little girl
-“my father loves me so much that he bought a Volvo”

In the same vein, a group who had to present a marketing plan around the Digital Angel product offering (making GPS based located, with bio-sensors, and in the case targeting Alzheimer patients who get lost), the group made a commercial spot. The film featured the students, dressed up as elderly men, sitting around a table, drinking and playing cards. One of the students was acting as a child (now an adult). Or the Volvo spot transposed years later.
-“my son loves me so much that he bought me a nice holiday in Hawaii”
and everyone builds on with even nicer offering…
The last man to speak says
“my son loves me so much that he bought me a Digital Angel locator”

This class is just like going to the movies at a theater that’d feature only an infinite strings of ads. You sit back, relax and enjoy the show.