Heard in class and faithfully reported:
Strategy professor talking about wheelchair customers of Quickie, a company targetting young people interested in sports, who found themselves recently disabled:

- “so Quickie creates a pull market: when their customers walk into the store, they point at a wheelchair and they say – that’s the one that I want”
- “It is all about impulse buying, when you walk around the store, you locate a Quickie and you walk out with it under your arm”.