Heard in class:
"there is a cost of touching the customer" - Managerial Accounting Professor
"I like touching the product" - Strategy Class Student

"this ad was clearly about dating. I mean, it says that you can take a girl for an evening out in this car and it will be ok. Was I the only one to get this message or what?" - Marketing Class: student expressing reaction to Skoda commercial.
Heard after class: 5 male students have shared with me their decision to buy a Skoda.